A 30-Second Matcha Bar for a First California Store
For the grand opening of Evry Jewels' first California store at the Glendale Galleria, blumbru built a matcha activation around the brand's pink identity, and around speed. A focused two-drink menu and a high-throughput tap system produced a finished matcha in about 30 seconds, so the bar never became another line inside the store.
A Pink Matcha Bar That Couldn't Slow the Store Down
Evry Jewels wanted a visually distinctive matcha activation for the opening of its first California store. Previous beverage vendors had been too slow, so service needed to be fast enough that the bar never added a line inside the store.
Grand Opening at the Glendale Galleria
Brand-Forward, Without a Bottleneck
The brand activation had to balance two priorities: a highly visual, brand-forward experience worthy of Evry Jewels' first California store, and beverage service that wouldn't interfere with guest movement or retail operations.
Store capacity meant guest entry was already controlled, with customers waiting outside. Once guests were inside, they needed their drinks quickly, not another wait.
Designed Around Throughput From Day One
Built a Focused Two-Drink Menu
Strawberry Yuzu Matcha and Blueberry Lavender Matcha were developed with Evry Jewels' audience in mind, keeping the menu distinctive while supporting the speed and consistency the opening needed.
Brought In a High-Volume Tap System
We built the workflow around a Brood dispensing system, producing a finished matcha in about 30 seconds and keeping both drinks consistent across the day.
Turned the Equipment Into Part of the Look
The Brood system was fully wrapped in pink, so an operational piece of equipment became part of the activation rather than sitting outside its design language.
Carried the Pink Identity Throughout
Fully printed rounded-bottom cups, pink straws, cart graphics celebrating the Glendale Galleria opening, and staff styled in white tops and blue jeans.
Two Matcha Drinks, Built for the Audience
Strawberry Yuzu Matcha
Developed for Evry Jewels' audience and poured from the pink-wrapped tap system.
Blueberry Lavender Matcha
The second signature, finished and handed over in about 30 seconds.
Planning a Brand Activation?
Tell us about the brand, the space and the guests. We’ll build a beverage program and setup that feels like it belongs there.
