A Signature Latte Inspired by Aesop's Aromatic Identity
For a Mother's Day weekend activation at Aesop Venice, blumbru collaborated directly with the brand's team to create a bespoke coffee experience inspired by its botanical identity and approach to sensory design.
Through a chef-composed signature beverage, thoughtful floral styling, and understated presentation, the experience complemented Aesop's retail environment without relying on traditional branding.
A Bar That Belonged in the Store
The Mother's Day activation called for a coffee experience that complemented Aesop's carefully considered retail environment. Our natural wood espresso cart and understated presentation fit seamlessly within the space, with no additional branding.
Mother's Day at Aesop
Unmistakably Aesop, Without a Single Logo
The creative direction called for more than a beautifully presented coffee bar. Aesop wanted the chef-curated signature beverage to establish a stronger connection to the brand's distinctive identity.
We approached the challenge through a culinary lens, exploring how Aesop's botanical ingredients and aromatic profiles could translate into flavor.
The goal was to create something recognizable in spirit, yet entirely original to the experience.
From Hand Wash to Latte
Found a Connection That Already Existed
We were already using Aesop's Resurrection Rinse-Free Hand Wash in our event setup. Its distinctive aromatic profile became the creative inspiration for a signature latte developed specifically for the activation.
Built the Flavor From Its Aromatic Profile
The product's notes of mandarin rind, rosemary leaf, and cedar inspired the flavor direction. Rosemary was steeped into Okinawa brown sugar to create the foundation of the latte.
Added Aroma at the Moment of Serving
A house-developed mandarin rind spray introduced a bright citrus aroma as each drink was presented, creating a sensory connection to Aesop's botanical identity without attempting to recreate the product itself.
Let Materials Do the Branding
Natural wood, neutral uniforms, earth tones and restrained greenery made the bar feel like it belonged in the store, with no wraps or branded cups.
Full Espresso Bar, Plus a Signature Called Rind
Rind
Rosemary-steeped Okinawa brown sugar, finished with a mandarin rind aromatic spray.
Golden Gesha Thermal Shock
Colombia · roasted by Unity Roasters.
Planning a Brand Activation?
Tell us about the brand, the space and the guests. We’ll build a beverage program and setup that feels like it belongs there.
